Becoming a financially independent blogger is a relatively new career choice, but its popularity significantly trumps other careers. Blogging allows you to write about what you love and make money without having to step foot outside your house.
Although it sounds incredible, it’s challenging to build a successful blog, especially when there is so much competition out there. Having an extensive mailing list, establishing a loyal readership, and having a strong social media game are all ways to strengthen your blog’s reputation. But there are other ways you can build a financially successful blog, and the following are the top ways you can achieve this desirable goal.
Invest in SEO work
Your blog can be exceptionally written and have stunning images, but it will never make you money if nobody can find it. For this reason, you should consider investing in a professional SEO program where experts can test your website and implement the right techniques for your blog to be easily found on search engines.
SEO programs are an investment, but it’s always best to opt for the more expensive white label SEO programs than going for an agency that offers black hat SEO techniques. Genuine SEO professionals will implement SEO techniques to help your website organically rise on the search engines without being penalized.
Consider using ads
You might like the clean look your website is sporting, but if you want to make money blogging, you must consider adding ads to your blog. These days, there are various mediums for advertising. You can opt for cost per click (CPC) ads where you are paid a small fee for every banner click you get. There are also CPM ads where you are paid a fee for every number of impressions an ad receives.
Sell what you’re good at
Having a thorough understanding of what you excel at is how you will get to sell your product. If you are an expert on something, consider using your blog to sell online courses to teach your audience your expertise.
You can write an eBook in your area of expertise and get users to download it for a fee. You can sell other things, including images, videos, music, workshops, apps, themes, and whatever else you excel in.
It’s best to listen to your audience first before creating the product for a higher success rate. Use your blog to ask your readers what they’re struggling with and what they wish they knew more of through your writing.
Take advantage of affiliate marketing
If banner ads are not your style, affiliate marketing may better suit your blog. Affiliate marketing allows you to mention specific products in blog posts and link to the shop page where the item is being sold. If a reader clicks on the item from your website and buys the product, you will receive a percentage of the selling price.
Affiliate marketing is an excellent option for a financially stable blog because it allows you to choose the products that reflect your brand. Various affiliate marketing agencies make this process highly accessible, including ShareASale and LinkTrust.
Ask for donations
Another route to take if banner ads won’t do is to ask for donations. Maria Popova, the mind behind the highly successful blog, Brain Pickings is an excellent example of a blogger who asks readers for donations rather than having banner ads on her blog.
The important thing here is to give readers high-quality content. Whatever you are writing about, make sure it serves a purpose enough to make readers want to come back for more. In Popova’s case, she writes highly enlightening articles about literature, science, history, and nature.
Once you gain ground and have a substantial number of readers per month, you can start asking advertisers to pay you for sponsored content. Here, you will write a blog post about a product and explain how it can benefit your readers.
You will need to be transparent with your audience by telling them you are being paid to write about this product. The advertiser may decide how much you will be paid for the content, but you can set your fees once you have a strong following.
Become your readers coach
Although many bloggers prefer to stay behind the screen, others prefer to use their blog as a stepping stone for their consulting business. You could bring a significant sum of money by becoming a consultant or a coach for your readers.
You can use your blog articles to teach your general readership and offer exclusive content and training to those willing to pay. The best part of consulting and coaching is that you can do them virtually, which means you can find clients all over the world and be paid to teach.
Although it may not always look like it, blogging requires hard work to become financially independent. Few are the people who write one blog post and go viral. It takes technique, high-quality content, and a great deal of patience for the rest of us.